1.Cross-Product Bundling

Bundled Sales Packages: Collaborate with related merchants in the mall (such as game shops, electronics stores, photography studios, etc.) to offer bundles that include VR experiences plus related products. For example, customers who spend at the VR experience store could receive discounts at the game store, and vice versa.

2. Collaborative Themed Events

Joint Holiday Events: During holidays or specific theme days (like Children’s Day, Halloween, etc.), partner with relevant merchants (such as toy stores, children's clothing stores, etc.) to hold events that offer combinations of experiences and product discounts.

3. Cross-Promotion

Mutual Promotional Coupons: After each VR experience, provide customers with coupons from other merchants (like restaurants, clothing stores, etc.), while offering VR store coupons at those merchants as well to encourage visits.

4. Membership Integration

Joint Membership Programs: Collaborate with other merchants to create a joint membership program, where customers can earn points or discounts at the VR experience store after shopping at any participating merchant.

5. Joint Events or Lectures

Tech or Gaming Seminars: Team up with tech or game stores to host seminars or workshops that discuss VR technology, game design, etc., attracting tech-savvy customers to participate.

6. Social Media Collaboration

Joint Promotion: Promote the joint activities through social media, using specific hashtags to increase visibility and let more customers know about the events from both merchants.

7. Limited-Time Joint Promotions

City Shopping Festival Activities: Host shopping festival events during specific time periods, offering limited-time joint discounts that include experiences at the VR experience store and discounted products from other merchants.

8. Brand Display Space

Set Up VR Experience Zones in Other Stores: Collaborate with other merchants to set up a small VR experience area within their stores, attracting customers who are already shopping to try out the VR experience.

9. Information Sharing

Customer Information Exchange: Reach agreements with other merchants to conduct joint market research or customer surveys, sharing feedback to optimize each merchant's marketing efforts.

10. Holiday Promotion Packages

Holiday Promotion Bundles: Combine products from other merchants (like electronics or fashion apparel) to create holiday promotion packages that provide consumers with overall discounts.

Summary

Through joint promotional activities with other related merchants, the VR experience store can effectively attract customers while enhancing brand visibility and customer loyalty. The key is to select complementary merchants and develop cooperative event plans that will appeal to target customers.